Mountain Dew Vs Canada Dry on Twitter

These brands tweet many times on twitter to engage their customers towards themselves and also use many different ways of promoting online their products through social media and here I’m going to compare two of their best tweets: -
Screenshot of tweet by mountain dew: -

they are often tweeting their products and their promotions, as they are having 3458 tweets in total. Here mountain dew retweeted a post in which they showed up one game named splice in which they are showing the energy of the soldier who is fighting. Here they used name of this game to promote their soft drinks. This tweet got 82.7 views, 59 people commented on this, and there were 214 replies, 1.4 k visitors who viewed this tweet loved it. They used 50-50 rule as they are helping market to promote games and also, their drinks.

                                                                                                             

Screenshot of Canada dry ginger ale:-

they are less active on twitter as they are having 240 tweets and they are having very less replies, comment, and very less people loved their tweets as they are 26, 3 ,48 respectively. They are also not using 50/50 rule as they are just promoting their product without any effects on public and soft drink market.

Both of the brands posts are successful at some point because they are still good in getting online viewers and they also used some keywords as the winning games and mountain dew used the game logo for promotions and both brands are using games to show their products energy that will help buyers to remain energetic.