Nestea and 7 Up Content Marketing

Post 5
Author: Ravinder Singh
“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”
Who creating this campaign?
Ravinder Singh, I am working on Nestea soft drink
What is my idea?
My idea is to improve the sale of this product within a short time. Currently, it is least preferred by customers.
Who is the audience?
Our product is enjoying by every age of customers. The audience for this is a youngster, adults above 25 years.
What will it look like?
This is Nestea drink which comes in pouch pack and in the form of powder. Customers can enjoy the great taste at home by following some preparation instruction.
What are the goals?
As work with Nestea brands, goals are related to higher the sale and profit of company by reducing our weaknesses and improve strengths. On the basis of social media platforms, we want to achieve the goal of 10,000 like on our official social pages or product advertisements. The second goal is to improve a number of followers, which works as an opportunity for the brand.



When you are planning to launch?
Our idea is to provide promos and a free sample of a drink of new flavour to market. So, we launch this event in summer travel season., where we connect with international precipitant’s. we are planning to launch this Iced Drink summer holidays or travelling season.

What is our Social Strategy (social platform)?
Facebook and Twitter are best platforms to launch or promote new products. Millions of users are connected to these two famous social media on a global level. Moreover, these are cost efficient for advertising new products and gain more public interest.
How will this campaign attract, acquire and engage our audience?

Our campaign is different from others. We work as a team to achieve our goals. We provide direct benefits at on spot sale, which include discounts bonus and other towards our products.

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