Nestea and 7 Up on Facebook

Individual Blog Content Assignment
Post 1       Nestea VS 7 Up on Facebook
Author: Ravinder Singh
How often each brand post?
·       7UP: - 7UP stays active on Facebook and upload their posts and upcoming information’s within a short time as compared to Nestea. The latest post of 7UP was September 9, 2017. The latest post was related to grill flavours and other recipes. 7UP update their users on Facebook with upcoming events and deals through their posts on average after 10-15days.
There is no new post within this year (2018) from 7up and Nestea.
·       Nestea: - Nestea’s looks least active on Facebook. Their latest post was uploaded on November 30,2017, but new posts are coming after 3-4 months. Other posts are upload on June 14,2017, March 6, 2017, December 13, 2016, and so on.  
What kind of content posts by both brands?
·       7up: -  Majority of last year posts are related to summer vacations, summer hot deals. Many other posts include videos of Recipes which make 7Up tastes good.
·       Nestea: - Its update audience with new flavours of their ICED TEA with images. Most of the posts include instructions to make Tea at home, which is kind of promotion.
Use of 50/50 rule?
Both Brands use 50/50 rule by adding posts with images and videos, sometimes video links to other pages.
Highlight Keywords:
7up: -  Sip up summer, Summer Twist Recipes, Rainbow Popsicles
Nesta: - Nestea Refresh, Cold Nestea, Long weekend etc.
Successful posts of both brands:
Nestea: -  This is a successful post of Nestea, with a small video of a new flavour of its product with 1.7million views, 3.6k likes, 417 shares and 550 comments. This is a new flavour, Apple Cinnamon





Apple Cinnamon Flavour



7 UP: - Videos are more like on Facebook by audiences, this post has 4.5k views, 140likes, 52share and 305 comments. This video describes use of 7Up recipes in food to enjoy its greatest taste.

Summer Twist Recipe of 7up

Detail on Facebook Pages: -
·       7Up-  Likes= 6.12millions, Followers= 6.13million, share between 50 to 100
·       Nesta-  Likes= 5.07million, Followers= 5.06million, share above 400 on some posts, comments vary 50 to 100 per post.



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