Nestea and 7 Up on Twitter


POST 2
Brands on Twitter
Author: Ravinder Singh
How often each brand tweet?
·       Nestea: - Last Tweet of Nestea was on August 24, 2017. Last year, the brand was active on twitter and tweet new images and videos 4-5 times a month. There is no tweet in this year.
·       7 UP: - Last tweet of 7up was on May 15, 2017. Last year 7up tweet only 1 time in a year. It does not share new trends on Twitter as compared to Nestea brand. Many tweets include short videos, which attract customers easily.
What kind of content on Twitter by both brands?
Both brand focus on marketing strategies, update more images and videos on social networks to stay connected with customers.
·       7 Up 7 Up tweets with their latest flavours of soft drinks. It comes up with discounts of seasonal and holidays. Sometimes, it tweets with short-term plans or offers regards buying more soft drinks at a cheaper price.
·       Nestea: This brand also uses tweets to promote their products. It also uses a combination of images and videos to attract customers.
50/50 Rule?
On Twitter, both brands use 50/50 rule. They use a great number of the image with high graphics and other elements.
Highlight Keywords: -
·       7up: -  #musicmonday #problemsolved, #summer2016
·       Nestea: -  #newnestea, # Nestea plunge, #tea, #snack
Most Successful Tweets:

·       7 UP: It looks successful post (August 22, 2016), it has 2469 views, which are higher than its previous posts of the year with 46 likes. 3 replies and 20 retweets.



7up famous video on Twitter


·       Nestea: - This is the successful tweet of Nestea. Nestea looks more active on twitter as compare to 7up. It comes with new tweets much time in a month. The tweet has 933k views, 51 replies, 72 retweets and 482likes. This was the tweet of May 1, 2017.
 
933k view on video of Nestea's 

Data on Twitter pages of both Brands
Tweets
Following
Followers
Likes
7 UP
 15.2k
5013
114k
5903
Nestea
933
65
4703
1226


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