Nestea and 7 Up on YouTube

Post 3
Author: Ravinder Singh
 Nestea VS 7Up on YouTube
How often each brand post?
·       7UP: - 7UP posts their commercial between the gap of 6 months, 8 months and a year. the latest post on YouTube was on June 7, 2017, and it has been a year a few months after. The last post is about a new flavour of lemon in summer to feel fresh and cold in hot weather named as lemonade sparkling soda.
·       Nestea: - Nestea’s looks more active on YouTube. Their latest post was uploaded on May 17, 2017, but new posts are coming after 3-4 months. Nestea has more videos and subscribers on YouTube as compared to 7UP, has their proper tagline and more colourful and variety.   Both posts their ads in 8 months or a year.
There is no new post within this year from 7up and Nestea.
The homepage of 7up on YouTube

                                                                              

  What kind of content posts by both brands?
7up: - mostly 7UP posts according to the seasons, in summer coming with the fresh and cold flavour of lemonade and in all other days their original one. Added the recipes t their flours like masala lemonade.
Nestea: - Nestea posts more on their page and has more subscribers. They come up with new ideas to promote their products as compare to 7UP. They introduce new flavours as same as a 7UP base on summer and winter. In summer lemon and original such as black tea, mango tea lemon on all other days. 
50/50 RULE?
Both Brands use 50/50 rule by adding posts with images and videos, sometimes video links to other pages.
Highlight Keywords: -
 7UP:  LEMON. Sparkling Lemonade. Lemon goodness in every sip and cherry 7UP.
 Nestea: - NESTEA comes in several flavours: Black Tea Peach, Black Tea Lemon, Green Tea Citrus, Green Tea Mango, and man.

Successful video of 7UP

NESTEA
This video on YouTube looks a successful and high number of views on that. It has total 43,667 views, which are higher than its previous once. It represents the goodness of Nestea Tea.
Successful Video of Nestea

                                                       
Followers or subscribers on YouTube:
7Up-   Likes= 554 on recent post and subscribers = 47.
Nestea - Likes= 7233 on last post and subscribers = 1774.
Both brands are less active on YouTube and provide very less information about new products or offers.


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